The Piras were an ancient family of winemakers, mentioned in parish registers since the 17th century, who also became winemakers between the end of the 19th and the beginning of the 20th century. Gigi Pira, legendary exponent of the old school of production, created his wines by assembling grapes from his own plots of Cannubi, San Lorenzo and Via Nuova. He maintained that, just as cows must graze on the best pastures to produce excellent milk, only the best vineyards must be chosen for wine. But Pira's attachment to tradition did not stop there: he was in fact the last remaining winemaker to carry out the pressing by foot and the production without the support of any technical means. Since 1980, continuity has been guaranteed by Chiara Boschis and her parents Franco and Ida, already linked to the Pira by deep friendship and mutual esteem and representing a historic family of Barolo producers since the 18th century, now in its 9th generation.
After graduating, Chiara began to follow her passion for wine and its world full time, becoming one of the first female producers of Barolo at the end of the 1980s. Taking care of this "little big house" he brought a breath of renewal to the cellar and to the production style. Since 2010, in the ownership of the company, Chiara has been joined by her brother Giorgio who shares with her the great passion for working in the vineyard and in the cellar, also with thirty years of experience. The work on the vines, strictly manual, is carried out with extreme care and respect for the environment, following the dictates of organic cultivation, for which the company has been certified since the 2014 harvest. Production is very limited (around 40,000 bottles per year), coming from directly produced grapes.
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